Video-assisted surgery in Pirapora

A hernia and gallbladder surgeon needed a brand and a page that explains the surgery before the visit. I created the visual identity and the landing page, with each type of hernia illustrated.

Visual identity and landing page
Pirapora, MG
July 2025
Live

Open the live website

drgabrielbraga.com.br

The first screen of the website for video-assisted surgery

Who it's for

A surgeon
for hernia and gallbladder

Dr. Gabriel Braga performs hernia and gallbladder surgery by laparoscopy in Pirapora, in northern Minas Gerais, and serves the nearby cities.

He's a fellow of the Brazilian College of Surgeons and a member of the Brazilian Hernia Society. Many people arrive afraid of surgery and without knowing which type of hernia they have.

types of hernia explained

articles at launch

What I did

Everything that went into
this project

A complete visual identity
Audience and competitor research, brand personality, symbol, logo, typography and palette.
Print and digital materials
Business card, prescription pad and brochure in the same identity, plus Instagram posts.
The six types of hernia illustrated
Inguinal, umbilical, epigastric, incisional, femoral and hiatal, each with an illustration and what it causes.
Symptoms and the risks of waiting
A list of signs that surgery is recommended, with the booking button right below.
Why video-assisted surgery
Smaller incisions, faster discharge and getting back to work, explained before the person books.
Testimonials right at the start
From patients who've already had surgery with him.
A blog with 3 articles
Written at launch, to answer questions before the visit.