Lice removal clinic in São Paulo
A lice removal clinic got a landing page with online booking in 2024. In 2026 it came back asking to rank on Google, and its mobile speed score went from 56 to 88.
- Landing page
- São Paulo, SP
- August 2024
- Live
Who it's for
A center
for lice removal
Tchau Tchau helps families whose kids have lice in Vila Romana, São Paulo. The treatment takes 60 to 90 minutes, with a follow-up check in 7 days.
In 2026 the clinic came back with a clear request, leave the page structure alone and get it ready to rank on Google, because it was losing contacts from search.
- mobile speed score, up from 56
0
mobile speed score, up from 56
- page weight, down from 2,917 KB
0
page weight, down from 2,917 KB
- rating on Google
0
rating on Google
What I did
Everything that went into
this project
Online booking in 2024
People pick the day and time on Calendly, or message on WhatsApp.
A page designed for parents
Who it's for, how it works in four steps, a look inside the center, family reviews and FAQ.
Everything updated, with a backup first
In 2026, a full 230 MB backup before touching anything, then WordPress, the theme and the plugins updated.
949 spam comments deleted
And comments closed on all 35 pages, so the spam doesn't come back.
Images at the right size
The top photo went from 230 KB to 47 KB, and 37 images were recompressed, from 4.6 MB to 2.3 MB.
Lighter caching and icons
Caching was actually turned on, and the icons from a 252 KB font became SVG drawings.
A before and after report
An 11-page PDF with Google's speed scores from before and after.
Before and after
How it was
and how it turned out
- Speed score of 56 on mobile and 58 on desktop
- Main image taking 15.6 s to show up on a phone
- Page weighing 2,917 KB
- 949 spam comments waiting for approval
The screens
The website,
page by page
Want to see this website? Open it and look around
It's live. You can open it, go through the pages and try the buttons.
The details
Photos, copy, color
and what sits underneath
Photos
In the 2026 maintenance, the top photo started loading at the right size for each screen, from 230 KB to 47 KB, and the page's 37 images were recompressed, from 4.6 MB to 2.3 MB.
Copy
Written together with the clinic, using the words parents search for when their child gets lice.
Brand
Blue and orange on a light pink background, with headings in DM Serif Display and body text in Manrope.
- #22356B
- #FFB744
- #FFF8F5
Technology
WordPress with Elementor, caching with WP Rocket and a custom plugin, written during the maintenance, that makes the top photo and the icons lighter.
Pages and sections
- Intro
- Who it's for
- How it works
- The center
- Reviews
- Booking
- FAQ
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