Head and neck surgery in São Paulo
A head and neck surgeon who sees patients at three places in São Paulo needed a website that explains each treatment calmly. I built the website with a page for each specialty and 8 articles.
- Website with blog
- São Paulo, SP
- October 2024
- Live
Who it's for
A surgeon
specializing in head and neck
Dr. Andressa Teruya treats thyroid conditions, head and neck cancer and sleep apnea, with robotic surgery, and sees children, adults and older adults, also through telemedicine.
She did her specialization and a robotics fellowship at A.C. Camargo Cancer Center and is a preceptor in Albert Einstein's head and neck robotic surgery program. Most of her patients have cancer and arrive needing clarity.
- specialty pages
0
specialty pages
- articles at launch
0
articles at launch
- practice locations
0
practice locations
What I did
Everything that went into
this project
A page for each specialty
Robotic surgery, thyroidectomy, nodule ablation, head and neck surgery, thyroid cancer and oral cancer.
A homepage for people who arrive scared
What patients say, why choose her, the specialties, who the doctor is, how it works and FAQ.
Three locations with directions to each
The contact page splits the three locations, each with its own shortcut.
A blog with 8 articles
The agreement was 3, and 8 were published at launch.
A translated version
The website got a version in another language at the end of the project.
Monthly follow-up
After launch, reports from Google Analytics and from Clarity, which shows where people click.
The details
Photos, copy, color
and what sits underneath
Photos
The photos are of the doctor herself, from three shoots and of her office, and the website also uses her videos.
Copy
The doctor wrote the briefing, with her bio, hospitals and treatments, and I adjusted the copy to the words patients search for.
Brand
Dark green, terracotta and sand. Headings in Epilogue and body text in Manrope.
- #163525
- #BE6147
- #F8E3D2
Technology
WordPress with Elementor, caching with WP Rocket and Google's Site Kit.
Pages and sections
- Home
- About
- Contact
- Blog
- 6 specialties
- Privacy policy
Want a website planned like this for your business? Tell me what you sell and who you sell to.
The screens
The website,
page by page
Want to see this website? Open it and look around
It's live. You can open it, go through the pages and try the buttons.
