Pediatric dermatology in São Paulo
A children's dermatologist had an office full of toys and wanted her page to feel just as caring. I built a playful landing page that leads parents to booking.
- Landing page
- São Paulo, SP
- May 2024
- Live
Who it's for
A dermatologist
for kids
Dermakids treats babies, children, teens and pregnant women in Pinheiros, from spots and acne to atopic dermatitis and newborn skin.
Dr. Paula Sommerman chose pediatric dermatology because she saw a lot of children's skin conditions being treated the wrong way. The office has toys and a little gift at the end of each visit.
- children cured, according to the clinic
0
children cured, according to the clinic
- skin problems explained on the page
0
skin problems explained on the page
- questions answered
0
questions answered
What I did
Everything that went into
this project
Illustrations with the feel of the office
A shooting star, a rainbow, a cloud and an astronaut over a confetti background.
Symptoms in three columns
18 skin problems organized into expandable lists.
The three steps of care
Booking, a welcoming visit and follow-up.
Who the doctor is
Dr. Paula's story, her credentials and why she chose to care for children's skin.
Inside the office
One carousel with photos of the space and another with parents' testimonials.
12 questions answered
The questions parents ask before the first visit.
Instagram in the same project
A profile review, four posts a month, an ebook and a 30-day calendar.
The details
Photos, copy, color
and what sits underneath
Photos
The photos are from the clinic, from a photo shoot of the doctor in four outfits, one of them with children, and of the office.
Copy
Written together with the doctor, using the words parents search for and a welcoming way of speaking.
Brand
Cream with coral, purple, yellow, lilac and light blue, alongside the clinic's handwritten logo.
Technology
WordPress with Elementor and caching with WP Rocket.
Pages and sections
- Symptoms
- How it works
- About the doctor
- The space
- Testimonials
- Contact
- FAQ
Want a website planned like this for your business? Tell me what you sell and who you sell to.
The screens
The website,
page by page
Want to see this website? Open it and look around
It's live. You can open it, go through the pages and try the buttons.
