Cosmetic dentistry in Curitiba
A dentist who was already running Instagram ads sent everyone to a link-in-bio page. I built the landing page that explains composite veneers with real cases and leads to a consultation over WhatsApp.
- Landing page
- Curitiba, PR
- July 2026
- Preview
Who it's for
A dentist
who does composite veneers
The practice is in Batel and works with handmade composite resin veneers, with no tooth reduction, for people who want a nicer smile while still looking like themselves.
She was already running Instagram ads and had a perfect Google rating, but the ads led to a link-in-bio page, and conversations started with people not knowing what veneers were.
- rating with 55 Google reviews
0
rating with 55 Google reviews
- followers on Instagram
7,012
followers on Instagram
- ads running at the time of the study
0
ads running at the time of the study
What I did
Everything that went into
this project
Composite veneers explained
What they are, how they're made and why they don't need tooth reduction, with a patient's before and after alongside.
The discomfort that goes beyond the smile
A section written in the voice of her own posts, about the smile that shows up in photos and doesn't feel right anymore.
The options side by side
A chart with what other treatments usually require and what composite allows.
Real cases and Google reviews
Patient photos taken from her posts and five five-star reviews, with the 5.0 rating on the page.
How it works, step by step
From the consultation to the finished smile, for people who arrive not knowing what to expect.
A booking bar that follows you as you read
A subtle bar at the bottom of the screen, with the Google rating and the booking button, stays visible while the person scrolls.
WhatsApp with two paths
Book a consultation or ask a question about veneers, each with its own ready-made message.
Before and after
How it was
and how it turned out
- Ads leading to a link-in-bio page
- Nowhere explaining composite veneers
- The 5.0 Google rating far from the ad
- The same message for anyone coming from Instagram
The screens
The website,
page by page
The details
Photos, copy, color
and what sits underneath
Photos
The photos are real cases, taken from her Instagram posts. On some of them, text that was written over the photo was removed in Magnific, so the image looks clean on the page.
Copy
I wrote it from her Instagram profile, the voice of her posts, the Google reviews and the ads that were running.
Brand
Warm neutrals, ivory and nude, with pink and gold as accents and a smile arc as the drawing. Headings in The Seasons and body text in Inter.
- #F7F3EC
- #CE9483
- #B99765
- #2A211C
Technology
A single HTML page, with the CSS and fonts inside the file itself, depending on nothing external.
Pages and sections
- Composite veneers
- The process
- About the dentist
- Testimonials
- Location
- How it works
- FAQ
Want a website planned like this for your business? Tell me what you sell and who you sell to.
