Cosmetic dermatology in São Paulo
A dermatologist in Jardim Paulista wanted to treat aging without looking like a discount clinic. I built the landing page, which passed 3,600 views on Behance.
- Landing page
- São Paulo, SP
- August 2024
- On Behance
Who it's for
A dermatologist
known for natural results
Dr. Karina Morgarbel has worked in dermatology, laser and aesthetic medicine for over 10 years, with botulinum toxin, biostimulators, fillers and laser.
Her patients want better skin without overdoing it, and the page needed to speak to that person, far from the look of a discount clinic.
- views on Behance
3,618
views on Behance
- appreciations on Behance
0
appreciations on Behance
- of experience as a doctor
0
of experience as a doctor
What I did
Everything that went into
this project
A top section without excess
The doctor, her medical license number and the promise of restoring skin firmness without overdoing it.
The signs of aging
Four signs people recognize in the mirror, before any talk of treatment.
The treatments in a carousel
Botox, biostimulators, fillers and the rest, each with its own card.
The four pillars of her care
Natural results, laser and ultrasound, biostimulators and close attention, arranged around her photo.
How it works, with the doctor at every step
From booking to treatment over the year, in cards with photos.
Alongside the page
Google Business Profile setup, stationery and posts, as part of a monthly retainer.
The details
Photos, copy, color
and what sits underneath
Photos
The photos of the doctor are from a professional shoot, and the treatment cards use close-up face images.
Copy
The text speaks to people who want to take care of themselves without overdoing it, and booking is always one button away.
Brand
Olive green and cream, headings in an italic serif and the doctor's name in all caps.
- #646756
Technology
WordPress, published in 2024. The full page is saved on Behance, where these screens come from.
Pages and sections
- Home
- Procedures
- How it works
- About
- Contact
Want a website planned like this for your business? Tell me what you sell and who you sell to.
The screens
The website,
page by page
