Public bidding consultancy in Salvador
A consultancy that helps companies sell to the government needed a brand and a website. I created the whole visual identity and a 5-page website with a blog.
- Website and visual identity
- Salvador, BA
- December 2023
- On Behance
Who it's for
A consultancy
for selling to the government
LicitFácil handles the public bidding process for companies that want to sell to government agencies, from registering on the procurement portals to managing the contract.
The website opens with the number that explains the business, R$174 billion in government purchases in 2023.
- pages in the brand guidelines
0
pages in the brand guidelines
- pages on the website
0
pages on the website
- questions answered
0
questions answered
What I did
Everything that went into
this project
A complete visual identity
Logo, 17-page brand guidelines, letterhead, business card and email signature.
The 5-page website
Home, services, about, contact and blog, with each service described in detail.
How the company wins more bids
Four stages, from gathering bid notices to managing the contract.
Without and with the consultancy
Twelve challenges of bidding alone, side by side with what changes with the consultancy.
A blog with 3 articles
About the public procurement market, plus 11 frequently asked questions on the homepage.
Automated support on the website
A chatbot connected to the consultancy's support team.
The details
Photos, copy, color
and what sits underneath
Photos
The photos come from a stock image library with premium usage rights.
Copy
I wrote it from the information the consultancy provided.
Brand
Dark blue and copper on white, with the Manrope font throughout. The symbol is an A inside a square.
- #102040
- #A67360
Technology
WordPress with Elementor and caching with WP Rocket. The screens are from the version published on Behance in 2024.
Pages and sections
- Home
- Services
- About
- Contact
- Blog
Want a website planned like this for your business? Tell me what you sell and who you sell to.
The screens
The website,
page by page
