Dermatology in Teresina
A dermatologist wanted a website that showed authority and still felt light. Before writing anything, I put together a 28-page study about who her patients are.
- Website with blog
- Teresina, PI
- August 2025
- Live
Who it's for
A dermatologist
in clinical and cosmetic care
Dr. Luma Queiroz practices clinical, cosmetic and surgical dermatology in Teresina, with specialized training in cosmiatry and aesthetic technologies from Hospital Albert Einstein.
Patients love how much she explains. The study showed that her main audience is afraid of looking artificial, and the website speaks to that fear.
- pages of research on her patients
0
pages of research on her patients
- procedure pages by body area
0
procedure pages by body area
- articles on the blog
0
articles on the blog
What I did
Everything that went into
this project
A 28-page audience study
Fears, wishes and the words patients use, done before any copy was written.
A landing page as the main page
Designed for people coming from ads and search, with booking always one button away.
What worries her patients
A section with the line they say in the office, about improving without losing a natural look.
Procedures by body area
Face, chest, neck, body, scalp and hands, each area with its own page.
A Google review next to her story
The doctor's background comes with what a patient wrote.
A blog with 3 articles
About botox, fillers and biostimulators, rejuvenation without injections and the myths about procedures.
60 days of support
After launch, I stayed with the website for two months, handling adjustments and maintenance.
The details
Photos, copy, color
and what sits underneath
Photos
The photos are of the doctor herself, from a high-quality shoot, and each blog article has its own image.
Copy
The copy came from the audience study and the briefing the doctor filled out, written with help from AI.
Brand
Terracotta, sand and grayish green. Headings in Erstoria and body text in Raleway. The logo came from the clinic.
- #98583C
- #EEE1D9
- #8D977E
- #2D2824
Technology
WordPress with Elementor, caching with WP Rocket and Google's Site Kit installed.
Pages and sections
- Home
- About
- Procedures
- 6 body areas
- Contact
- Blog
Want a website planned like this for your business? Tell me what you sell and who you sell to.
The screens
The website,
page by page
Want to see this website? Open it and look around
It's live. You can open it, go through the pages and try the buttons.
