Massage therapy in Batel in Curitiba
A newly certified massage therapist needed to show up for people searching for a massage in Batel. I built the website, a page for each technique and took care of Google, and the first image on a phone went from 3.6 s to 0.8 s.
- Website
- Curitiba, PR
- June 2026
- Live
Who it's for
A massage therapist
who never rushes a session
Essência do Cuidar offers sessions at the studio, at home and at companies, with shiatsu, relaxing and therapeutic massage, cupping, reflexology and chair massage, in Batel and in São José dos Pinhais.
The therapist had just finished her training and didn't know much about technology. The website needed to work on its own, explaining the techniques and leading people to WhatsApp.
- rating on Google
0
rating on Google
- pages live
0
pages live
- questions answered on the technique pages
0
questions answered on the technique pages
What I did
Everything that went into
this project
A top section with a deck of real photos
Six photos of the studio that you can drag or click, with the heading coming in word by word.
The studio on video
A section shows the feel of a session in a real video, with the Google rating next to it.
A page for each technique
Six pages, from shiatsu to chair massage, with 31 questions answered, six of them by the therapist herself.
Five question pages
They answer what people type into Google, like how much a massage costs in Curitiba and the difference between relaxing and therapeutic.
A page for companies
Chair massage for offices and events, with the text taken from a real proposal made for a city government in the region.
Google set up properly
Search Console connected, sitemap submitted, full titles in search results and 13 structured data errors fixed.
Faster on phones
The homepage's first image went from 3,612 ms to 788 ms to show up.
Before and after
How it was
and how it turned out
- 8 pages and the sitemap never submitted to Google
- 20 clicks in two months and 1 page indexed
- Titles cut off in the middle in search results
- The first image taking 3.6 s to show up on a phone
The screens
The website,
page by page
Want to see this website? Open it and look around
It's live. You can open it, go through the pages and try the buttons.
The details
Photos, copy, color
and what sits underneath
Photos
The top photos and the video are of the real studio. The companies page uses images generated with AI, which went from 18 MB down to 440 kB, and the room photos match the real studio, with curtains, dark wood, orchids and candles.
Copy
I wrote it from the briefing, a study of 213 search terms and the clients' own words in their reviews. The therapist answered the technical questions over WhatsApp.
Brand
White, blush and sage green. Headings in The Seasons and body text in Inter.
- #90A781
- #D78E87
- #B0564C
- #232A20
Technology
Static HTML published on Vercel, with Google Analytics tracking every WhatsApp click and Search Console connected.
Pages and sections
- Home
- About
- 6 techniques
- Chair massage for companies
- 5 question pages
Want a website planned like this for your business? Tell me what you sell and who you sell to.
