Pet health plan in Curitiba

A pet health plan with 162 partner clinics showed its network as a list by city. I made it so people can find the clinic in their neighborhood and pick a plan without leaving the page.

  • Website with blog
  • Curitiba, PR
  • September 2026
  • Preview
website preview
The first screen of the website for pet health plan

Who it's for

A health plan
for dogs and cats

Since 2016 the company has sold pet health plans with a partner network in Paraná, Santa Catarina and Rio Grande do Sul. It isn't a clinic itself. Care happens in the network, and owners follow their pet's records in the app.

There are five plans, from R$49.90 to R$329.90, with no copay and vet visits covered from day one. Reviews praise the support staff by name.

clinics in the network search

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clinics in the network search

plans side by side

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plans side by side

rating with 414 Google reviews

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rating with 414 Google reviews

What I did

Everything that went into
this project

  1. Network search by neighborhood and city

    All 162 partner addresses in one search, with what each clinic treats and which ones are open 24 hours.

  2. The five plans side by side

    A table with what changes from one plan to the next, and the full list of what each one covers, from 24 to 246 items, in a searchable panel.

  3. WhatsApp that says where the person came from

    Every button sends a ready-made message with the page and the request, so the support team starts out knowing what the person wants.

  4. 28 real Google reviews

    Picked from 60, on a strip that scrolls by itself, in Google's card format, with the 4.9 rating next to them.

  5. A blog with 5 articles

    About waiting periods, spaying and neutering, copays, senior pets and how much an emergency costs.

  6. A page for clinics to apply to join

    With its own form, so the network can grow through the website too.

  7. A jelly button with a little paw

    An effect made for the plan's theme, with paws blinking around the heading at the top.

Before and after

How it was
and how it turned out

  • The network as a list by state and city
  • 200, 300 and 162 partners on the same website
  • A stock photo at the top
  • Three separate WhatsApp numbers and no reply after hours

The screens

The website,
page by page

The plan's numbers and the owners' reviews on the homepage.
The plan's numbers and the owners' reviews on the homepage.
The comparison of the five plans, row by row.
The comparison of the five plans, row by row.
The homepage on a phone, with the starting price and both buttons.
The homepage on a phone, with the starting price and both buttons.
The partner network search, with filters by city and by who's open 24 hours.
The partner network search, with filters by city and by who's open 24 hours.
The reviews page, with the Google rating front and center.
The reviews page, with the Google rating front and center.
The article about waiting periods, procedure by procedure.
The article about waiting periods, procedure by procedure.

Want to see this website? Open it and look around

This is the preview I built, with every page. You can browse it and try the buttons as if you were the customer.

The details

Photos, copy, color
and what sits underneath

Photos

There are 45 photos generated with AI in Magnific, showing pets and people in action, like an owner playing with the dog in the kitchen. Cut-out pets show up on nine pages, and the photo of the rep on the button is generated too.

Copy

I wrote it from the old website, the plans, waiting periods and contract rules, the published network, the Google reviews and a WhatsApp test with four competitors.

Brand

The brand's purple and blue, with orange and lilac as support colors. Headings in DynaPuff, a rounded typeface that goes with the heart-shaped logo, and body text in Google Sans Flex. The logo went in as it was.

  • #48004A
  • #00A5D5
  • #F28C28

Technology

HTML, CSS and JavaScript, with the 14 pages generated from a Python template and the fonts hosted on the website itself.

Pages and sections

  • Home
  • Plans
  • Partner network
  • About us
  • Reviews
  • FAQ
  • Blog
  • Sign up
  • Become a partner
  • 5 articles

Want a website planned like this for your business? Tell me what you sell and who you sell to.